Ultra Power is Duracell’s most powerful alkaline battery. If you’re using a device that requires high battery output, Ultra Power is the way to go. It’s the longest-lasting alkaline battery among leading brands*. With Powercheck technology, you’ll always know how much power you have left. Simply press the white circles on each side of the battery to see how much power remains. Duracell Ultra Power batteries offer premium power for many of your devices, including: Battery-powered toys High-powered flashlights Radio clocks Video game controllers Digital cameras Features AA alkaline battery with high performance cathode technology Duracell Ultra is the most powerful Duracell battery ever, giving more energy, efficiency & power High energy output, reliable, long shelf life & good low temperature performance 51 x 15 x 15 mm Especially suited to camcorders, PDAs, grooming & toys. Powercheck SOME FREQUENTLY ASKED QUESTIONS 1. Have all the alkaline batteries in the Duracell portfolio been upgraded? All of the alkaline batteries in the Duracell portfolio in AA & AAA have been upgraded. 2. Which is the best alkaline battery for performance in the portfolio? Duracell Ultra is the Best Ever Duracell alkaline battery across all devices. No other alkaline battery lasts longer than Duracell Ultra, based on the average of testing for devices used most. 3. How has Duracell Ultra been improved? Duracell has employed a new HPC High Performance Cathode, with new superconductive graphite & ultra pure & higher active Mn O2 (active ingredient) in the new Duracell Ultra, ensuring the best ever performance from its batteries. Duracell Plus technology has also been enhanced for advanced longer life. Using new SCG Super Conductive Graphite, with smaller particles & higher conductivity, it enables the use of less graphite. This allows for more Mn O2 (active ingredient), which now means that this reliable energy source lasts even longer than before. 4. Does the new & enhanced Duracell Ultra still have the Power Check facility on all cells? Yes. 5. Which Duracell batteries are best for my everyday devices e.g. remote control, digital camera, MP3 player & motorised toys? Duracell Ultra is the best alkaline battery across all devices. 6. Can I mix new batteries with old batteries in my device? No, do not mix old & new batteries. 7. Can I mix batteries with different capacities in my device? No, batteries of matching capacities should be used within your device. 8. How does Duracell Ultra differ to Duracell Plus? Ultra is the BEST DURACELL battery across all devices. No other alkaline battery lasts longer than Duracell Ultra, based on the average of testing for devices used most. 9. Does the new formulation for AA / AAA alkaline products influence the environmental sustainability? The new formulation does not change the environmental sustainability of these batteries since they will continue to be made primarily from the common metals steel, zinc & manganese, all of which are recyclable metals. When the batteries become waste Duracell will pay for them to be collected & recycled as required by the new EU Battery Directive. In order to minimise the impacts on the environment from waste batteries Duracell recommends that consumers dispose of their used batteries within the battery collection system in their country. 10. What are the anode, cathode & electrolyte? These are the basic components of a battery & like other alkaline batteries are: The anode is the negative electrode & is made from zinc. The cathode is the positive electrode & is made from manganese dioxide. The electrolyte is an aqueous solution that allows transport of ions between the electrodes & is made from potassium hydroxide. 11. What is their life expectancy for best performance? Duracell has a freshness guarantee of 7 years & guarantees performance during that time. As there are thousands of various devices & usage there is no one performance life expectancy that is given.