Cool & quiet. WD Green Power Technology yields lower operating temperatures for increased reliability & low acoustics perfect for ultra-quiet PCs & external drives. WD’s commitment to sustainability. WD's green initiative goes even further beyond the product level, focusing on recycling & improving the cleanliness of the air, water & l&. Leading the way to green hard drives. WD led the industry in creating a new category of hard drives that use less power & helps to reduce the world's energy demands one computer user at a time. With over 100 million WD Green drives sold* customers using WD Green drives have saved the planet over 466 million kwh of power – nearly equaling the annual power production of a single coal power plant! * Data reflects approximate drives sold as of June 2012 Reduced power consumption. Best-in-class power management technology delivers significant power savings & solid performance. Halogen free. In addition to being Ro HS compliant, all WD Green drives are lead & halogen free, resulting in less pollutants getting into our environment. Reduced rare earths dependency. WD’s next-generation WD Green hard drives are built using less rare earth minerals. Conflict-free materials. As a leader in hard drive manufacturing, WD proudly guarantees our hard drives are built with 100% conflict-free raw materials. Eco-conscious. WD Green drives are innovatively designed & manufactured with lead-free, conflict-free & halogen-free materials to help ensure a sustainable future. Intelli Seek. Calculates optimum seek speeds to lower power consumption, noise & vibration. No Touch Ramp Load technology. The recording head never touches the disk media ensuring significantly less wear to the recording head & media as well as better drive protection in transit. Upgrading your drive is easy. WD Acronis True Image, available as a free download on the WD Support website, enables you to copy all your data to a new drive so you don't have to reinstall your operating system to get all the benefits of a new drive. The WD advantage. WD puts our products through extensive Functional Integrity Testing (F.I.T) prior to any product launch. This testing ensures our products consistently meet the highest quality & reliability standards of the WD br&. WD also has a detailed Knowledge Base with more than 1, 000 helpful articles as well as helpful software & utilities. Our customer support lines have longer operational hours to ensure you get the help you need when you need it. Our toll-free customer support lines are here to help or you can access our WD Support site for additional details.