The Cisco Unified IP Phone 6961 is a new & innovative IP endpoint that delivers affordable, business-grade voice communication & video communication services to customers worldwide. The Cisco Unified IP Phone 6961 supports 12 lines, paper label inserts for line & feature descriptions along with a full-duplex speakerphone for a more productive, more flexible, & easier-to-use endpoint experience. Multi-call per-line appearance is introduced, offering end user the opportunity to handle multiple calls per directory number (DN). Fixed keys for hold, transfer, & conference; tri-color LED line & feature keys also make the endpoint simpler & easier to use. The Cisco Unified IP Phone 6961 offers greater personalization, with the choice of two colors & two handset style options. Right-to-left language presentation is also supported on the displays, addressing the language localization needs of global customers. The Cisco Unified IP Phone 6961 is also more energy-efficient & eco-friendly, in support of customer green initiatives. A Deep-Sleep option provides energy savings. With this option, the Cisco Unified IP Phone 6961 consumes up to 50 percent less power in off-hours versus when the phone is idle during normal business hours. In addition, the Cisco Unified IP Phone 6961 employs use of both recyclable & reground plastics for a more earth-responsible solution.