Maxell's DAT 72 media delivers 36GB of native storage capacity with a native transfer rate. The increased capacity of Maxell DAT 72 has been achieved through reduction in track widths & increased tape length. The thickness of the tape has been reduced to allow for increased lengths to fit into the same familiar, user-friendly form that DDS users know & love. DDS has allowed users to upgrade & take advantage of the technologies while at the same time maintaining access to previously recorded media. The DAT 72 format remains true to DDS, maintaining backwards compatibility, durability extremely high reliability & market-leading cost effectiveness, all of which have made the DDS product line-up so popular.