The Basics A perfect alternative to feather & down that can be washed at 40 degrees An excellent choice for allergy sufferers who want to experience the feeling of down A soft snuggly pillow- with lots of bounceback, great for people who sleep on their front or backs. What our customers say“ We purchased the luxury soft as down pillows & duvet. They are everything the website said they would be. Soft, warm & light as a feather. So pleased with them that I persuaded by parents to buy some too.” (Tina, 2015) Why Soft As Down? We look for the finest top quality of microfibre for softness & air circulation
- better for retaining warmth & mimicking natural down. For years, the alternative to real feather & down has been a poor second, as you'll know if you ever bought a cheapie from the high street. But we've developed & developed to arrive at this futuristic, 'soft as down' microfibre. This pillow is the right choice for everyone. The Science Bit We always start with the very best microfibre, at a density that's appropriate to the pillow. As always, our microfibre is carefully finished & generously packed, producing that cloudlike effect that we're becoming famous for. Every pillow is finished with a soft casing, self-piped, & double-stitched to keep the filling in place.. Why We Love it? This one's got a luxury feel – with a soft peachskin case with silver piping. But it's perfectly practical, with lots of bounceback, & easy to look after. Squeeze it, snuggle it, & pop it in the machine at 40 degrees! To keep your pillows feeling plump & luxurious, we always recommend using one of our luxury protectors. Why not choose our best selling luxury Cotton Quilted range, & qualify for an additional 10% off when purchased together from the dropdown above?
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A super-snuggly microfibre topper that almost feels like goose down. What feels incredibly soft & expensive, is great for allergy sufferers & adds extra warmth, softness & comfort to your bed? Our luxury Soft as Down topper, of course, with its medium-soft support. The premium microfibre feels so convincingly like goose down you may find yourself double-checking the label. A warm & welcoming peach skin casing keeps this topper feeling even cosier. In fact it's pretty likely your bed will become your favourite place once you've fitted it with this snuggly delight. Washable at 40°C for easycare, this topper attaches to your mattress with four corner elastic straps for simple fitting & removal. As featured by Zoella ...

A super-snuggly microfibre topper that almost feels like goose down. What feels incredibly soft & expensive, is great for allergy sufferers & adds extra warmth, softness & comfort to your bed? Our luxury Soft as Down topper, of course, with its medium-soft support. The premium microfibre feels so convincingly like goose down you may find yourself double-checking the label. A warm & welcoming peach skin casing keeps this topper feeling even cosier. In fact it's pretty likely your bed will become your favourite place once you've fitted it with this snuggly delight. Washable at 40°C for easycare, this topper attaches to your mattress with four corner elastic straps for simple fitting & removal. As featured by Zoella ...

A super-snuggly microfibre topper that almost feels like goose down. What feels incredibly soft & expensive, is great for allergy sufferers & adds extra warmth, softness & comfort to your bed? Our luxury Soft as Down topper, of course, with its medium-soft support. The premium microfibre feels so convincingly like goose down you may find yourself double-checking the label. A warm & welcoming peach skin casing keeps this topper feeling even cosier. In fact it's pretty likely your bed will become your favourite place once you've fitted it with this snuggly delight. Washable at 40°C for easycare, this topper attaches to your mattress with four corner elastic straps for simple fitting & removal. As featured by Zoella ...

A super-snuggly microfibre topper that almost feels like goose down. What feels incredibly soft & expensive, is great for allergy sufferers & adds extra warmth, softness & comfort to your bed? Our luxury Soft as Down topper, of course, with its medium-soft support. The premium microfibre feels so convincingly like goose down you may find yourself double-checking the label. A warm & welcoming peach skin casing keeps this topper feeling even cosier. In fact it's pretty likely your bed will become your favourite place once you've fitted it with this snuggly delight. Washable at 40°C for easycare, this topper attaches to your mattress with four corner elastic straps for simple fitting & removal. As featured by Zoella ...

Make every day feel like summer with these lovely quality towels Perfect for pool-side lounging, these deluxe towels are perfectly proportioned for sun-loungers & for wrapping up chilly children & who've spent too long in the sea. We've used a hardworking 500gsm. It's soft & absorbent, dries quickly & also takes up much less space when rolled up than you'd expect. The classic summer colours of white & Mediterranean blue will put you in the holiday mood, even if you're only off to the local leisure centre for a quick dip. Choose between four striking blue & white designs ...

500gsm, a luxurious mid-weight option Generously sized at 80x 170cm Stylish range of new designs to mix & match Stretch out
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Make every day feel like summer with these lovely quality towels Perfect for pool-side lounging, these deluxe towels are perfectly proportioned for sun-loungers & for wrapping up chilly children & who've spent too long in the sea. We've used a hardworking 500gsm. It's soft & absorbent, dries quickly & also takes up much less space when rolled up than you'd expect. The classic summer colours of white & Mediterranean blue will put you in the holiday mood, even if you're only off to the local leisure centre for a quick dip. Choose between four striking blue & white designs ...

Make every day feel like summer with these lovely quality towels Perfect for pool-side lounging, these deluxe towels are perfectly proportioned for sun-loungers & for wrapping up chilly children & who've spent too long in the sea. We've used a hardworking 500gsm. It's soft & absorbent, dries quickly & also takes up much less space when rolled up than you'd expect. The classic summer colours of white & Mediterranean blue will put you in the holiday mood, even if you're only off to the local leisure centre for a quick dip. Choose between four striking blue & white designs. ...

Make every day feel like summer with these lovely quality towels Perfect for pool-side lounging, these deluxe towels are perfectly proportioned for sun-loungers & for wrapping up chilly children & who've spent too long in the sea. We've used a hardworking 500gsm. It's soft & absorbent, dries quickly & also takes up much less space when rolled up than you'd expect. The classic summer colours of white & Mediterranean blue will put you in the holiday mood, even if you're only off to the local leisure centre for a quick dip. Choose between four striking blue & white designs. ...