Estee Lauder introduced a new fruity floral version of their iconic fragrance Pleasures Pleasures Bloom in July 2010. The notes of this fragrance are grapefruit, raspberry, lychee, violet flower pink peony, rose, jasmine, green lily, musk, patchouli & creamy vanilla. Pleasures Bloom arrives in a reinterpretation of the original flacon with a metallic cap decorated with a pink fuchsia flower, while the outer carton has a floral pattern.