The Ultimate collection is made from 100% cotton in a premium 1000GSM weight creating a soft, plush bath mat with excellent absorbency, reduced fibre shedding & longer lasting colour wash after wash. The pile is made using Zero Twist yarns for added loft & fluffiness. The Dunelm Ultimate range feel luxurious, weighty & of high quality. The bath mats dry fast, & have earned top marks for absorbency & retention. After 10 wash-&-dry cycles, this bath mat washes up well with no visible pulled threads. These bath mats have been tested by the Good Housekeeping Guide.