Our exquisite Regency chenille rug is from the renowned luxury br&, Dorma. The Regency is a woven rug that gives it a slim profile & a soft, lustrous finish that looks timeless. Regency's intricate design is achieved using a jacquard technique, which is enhanced by its short weaved pile & a pleasing colour palette. Regency is made with built in anti-slip backing for added peace of mind & can also be used with underfloor heating. The chenille yarn is hypoallergenic & robust enough for everyday usage. Established since 1921 the Dorma brand exudes exquisite attention to detail, unique style, quality materials, & exceptional design. Being incredibly proud of British design heritage, each finely crafted Dorma product for your home will be of an impeccable luxury standard & will be timeless for transitioning décor over the years to come. For regular cleaning, we recommend using a suction-type vacuum to ensure that rotating brushes won't damage the wool pile. In the case of an accidental spillage blot with a clean & dry cloth. A small amount of fibre loss is normal, but simply trim loose fibres with household scissors. To keep your rug looking fresh & even rotate regularly to balance out wear. When you recieve your rug, we recommend re-rolling with the shaggy pile facing outwards for 24 hours in a warm room. This will help your rug settle flat with ease. This stunning rug can also be used on heated floors to keep you extra toasty! Please note: This rug contains Latex. Please note: Young infants should not be left unsupervised on this rug. Please note: Keep away from fire.