The Ultimate towel collection is made from 100% cotton in a premium 600gsm weight creating a soft, plush towel with excellent absorbency, reduced fibre shedding & longer lasting colour wash after wash. The pile is made using Zero Twist yarns for added loft & fluffiness. The Dunelm Ultimate Towel range feel luxurious, weighty & of high quality. The towels dry fast, & have earned top marks for absorbency & retention. After 10 wash-&-dry cycles, this towel washes up well with no visible pulled threads. These towels have been tested by the Good Housekeeping Guide.