Content by Terence Conran was established in 2003 by Sir Terence Conran, founder of Habitat & the Conran Shop. At Content by Conran, we believe thoughtful design really does improve the quality of our lives. Achieve a modern yet elegant look within your home with this Waffle Cotton Sateen stripe design, on 200 thread count cotton that’s paired with a percale reverse, helping create the perfect relaxed retreat for the ultimate night’s sleep. Beautifully finished with branded side labels & button fastenings.