TONIC IPhone 4/4S Tonic Urban Case - NY Pattern

iPhone - A popular smartphone manufactured by Apple

New York - A United States State. Commonly known as the Big Apple

phone - Short for telephone. A device that transmits sound allowing point to point communication over long distances

Stylish - A desirable design or layout

robust - An physical or metaphorical object which is well built or hard to destroy

Shell - A hard external structure or surface.

Polycarbonate - A man made chemical where polymers are linked to carbonates

Design - A drawing or styles that shows the look and functionality of something before its made.

The Dixons brand was started in 1937 as a photographic studio and camera company. They eventually expanded to selling a range of electronic goods, and had a store on almost every major high street throughout the UK. In 2006 Dixons merged with electronics giant Currys and removed the brand from the high street and began trading as Currys Digital. In 2012 the website dixons.co.uk was merged with the successful currys.co.uk online store who now handle all their products and customers in an effort to streamline their brand. Today the brand specialise in a range of home electronics, kitchen appliances, computers and electronic accessories. They have 295 superstores and 73 stores throughout the UK. They have also merged with the computer retailer PC World and have combined many of their stores to create electronic superstores. They are one of the most popular home electronics retailers on the market and maintain a strong presence in retail parks throughout the UK.