This formulation uses 100% pure Rosehip Seed Oil that is both cold-pressed & organic. Rosehip Seed Oil is rich in linoleic acid linolenic acid & pro-vitamin A all of which degrade when the oil extraction process involves heat. While cold-pressed extraction is complex it preserves all of the quality of this important oil which has been shown to reduce signs of photo-aging & many other skin conditions. Notes: Supplied in UV-protective packaging. Our Rose Hip Seed Oil is completely unrefined & imparts a natural scent partly due to its high omega fatty acid content. This scent is not an indication of rancidity. Rose Hip Seed Oil that does not have a scent is refined & offers reduced benefits.