In March of 1921, Fred W. Amend started his own candy business. One of his first products was Chuckles a jelly candy from a formula he himself had developed. The formula solved a common problem of the time which was the outbreak of 'sweat' on the surface of jelly candies. Fred's wife suggested the name of the product which hit the market that same year. Soft fruit jelly candies in 5 flavours.