Strategic Channel Management Masterclass

Product Description

If you want to understand where your channel management programme is relative to the best-in-class programmes & what you need to do to become best-in-class join us in this one day, practical roadmap to rapidly improving channel performance. This course focuses on a handful of critical channel management initiatives that must be executed effectively to achieve optimal channel revenue & profit growth,

We present real world cases profiling the best practices of top performing channel organisations as well as counterpoint cases on the good, the bad & the ugly. We will cover powerful new tools employing social media marketing in partner recruitment, partner development, demand creation, & competitive intelligence. Can you really "twitter" yourself to success? Perhaps not, but we will show what you can do, how to do it, & how to measure the results.

Finally, you will learn how to create value propositions that truly drive sales, at the partner level, at the segment level & the customer level.

This training may be available onsite; please contact us if you are interested.