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Siebel 8.0: Marketing: Marketing Manager
This course is designed for team members who are responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing 8. The course helps course participants to understand the Siebel
Product Description
This course is designed for team members who are responsible for administering & managing marketing activities such as campaigns, programs & marketing plans using Siebel Marketing 8. The course helps course participants to understand the Siebel Marketing architecture & its tight integration with Oracle Business Intelligence Enterprise Edition 10g. Course participants learn how to create marketing segments & segment trees & load them into campaigns. They use the List Format Designer to create export list formats & they use the Email Marketing Server to create personalized email campaigns.
This course also covers response management, event management & the financial planning aspects of Siebel Marketing. Using Oracle Business Intelligence Answers & Dashboards, course participants learn how to analyze marketing data quickly & efficiently. The course also contains information about the classic Siebel List Management.
Learn To
- Create Segments & Segment Trees
- Create personalized email marketing campaigns
- Create Marketing Plans, Programs, Campaigns & Responses
- Manage Events
- Manage Marketing Lists
- Understand the Siebel Marketing architecture
This training may be available onsite; please contact us if you are interested.
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