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Planning And Managing Special Events

This is a highly practical workshop and will provide delegates with an A to Z for successful event planning. Using case studies, videos, group exercises and interactive discussion, the course will cover the following key areas:

  • The
RIP - This product is no longer available on our network. It was last seen on 11.04.2012

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  • Availability: Out Of Stock
  • Supplier: CourseMonster
  • SKU: 27287-slash-6656
Availability: In Stock
£699.00

Product Description

This is a highly practical workshop & will provide delegates with an A to Z for successful event planning. Using case studies, videos, group exercises & interactive discussion, the course will cover the following key areas:

  • The role of special events in the marketing mix
  • Setting measurable goals
  • Budgeting & budget monitoring
  • Tailoring the event to match the objectives
  • Marketing the programme
  • Media relations
  • Speaker, celebrity & VIP liaison
  • Working with suppliers
  • On-site management
  • Logistics planning
  • Measurement & evaluation
  • Sponsoring events
  • Pitching sponsors & reviewing proposals

This training may be available onsite; please contact us if you are interested.

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Key - A physical or virtual device or code used for opening something
Interactive - Interaction can take place between a person and a device
Practical - Weather a task is easy to carry out and realistically succeed.

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Page Updated: 2012-04-02 14:24:00

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