Microsoft Dynamics CRM 2011: Marketing Automation In Microsoft
Dynamics CRM 2011

Product Description

Overview

This class introduces you on how to use Microsoft Dynamics CRM to extend the effectiveness of your marketing department & provides context of how to use things such as marketing campaigns, marketing lists, & campaign templates in Microsoft Dynamics CRM. It also discusses the role of campaign activities & marketing lists in campaigns & discusses how to associate sales literature, target products & price lists with marketing campaigns.
This class is designed for new partners & customers of Microsoft Dynamics CRM that want to learn about the available marketing features in the Microsoft Dynamics CRM product.
Class Outline
Module 1: Introduction
This module introduces you on how to use Microsoft Dynamics CRM to extend the effectiveness of your marketing department & provides context of how to use things such as marketing campaigns, marketing lists, & campaign templates in Microsoft Dynamics CRM.
Module 2: Implementing & Managing Marketing Campaigns
This module discusses the role of campaign activities & marketing lists in campaigns. It also discusses how to associate sales literature, target products & price lists with marketing campaigns.
Module 3: Analysis, Reporting & Goals
This module discusses the built-in marketing reports that can be used to review campaign performance & compare campaigns. It also explains how to create & manage sales goals within the organization.