Digital Marketing - Introduction (1 Day)

Product Description

Over the last 10 years or so, there has been an explosion in digital media & applications
- enabling marketers to offer customers & prospects a better & more integrated brand experience.

However, understanding the jargon (from 'TLAs' 3 letter acronyms such as DDA, IRC, PPC, SEO, SEM, XML, 'blogs', 'wikis', 'social networks' & 'web analytics' etc) & more importantly, the potential applications as well as specific advantages & disadvantages of different digital tools & techniques & avoiding common implementation pitfalls can be a significant challenge.

Every marketer needs to understand how to exploit digital marketing tools & techniques in order to improve their customer value proposition & overall competitiveness. That means designing an accessible & value adding website & using a range of interrelated digital marketing facilities to drive traffic, conversion, positive experience & referrals. The workshop focuses on doing this in a strategic, logical & systematic manner, underpinned by a digital marketing plan

This training may be available onsite; please contact us if you are interested.