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CIM Diploma In Marketing (Saturdays, Monday Evenings)
This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing
Product Description
This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind.
The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.
The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself
- including elements ranging from channel management to communications, along with specialist areas like new product development.
This qualification is aimed at those marketers responsible for managing the marketing process at an operational level. These include those moving into a mid-level marketing position & marketers who are looking to build on knowledge gained at certificate level.
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