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Building The Employer Brand
Many marketing courses refer to branding, this is usually external branding to customers.
This workshop will consider the concepts of internal or employer branding, employees "living the brand". The workshop will assist those managers who
Product Description
Many marketing courses refer to branding, this is usually external branding to customers.
This workshop will consider the concepts of internal or employer branding, employees "living the brand". The workshop will assist those managers who have an interest in brand strategy, particularly in the service industry, it will assist managers in building loyal, informed & engaged staff, which will in turn assist in developing the external brand to customers.
Essentially the course involves adapting the tools & techniques used by brand managers to motivate customers, to motivate employees.
This training may be available onsite; please contact us if you are interested.
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