Joico Moisture Recovery Shampoo is a professional shampoo especially formulated for dry hair types. The first step to revitalising dry & dehydrated hair this deeply moisturising formula works to gently cleanse hair whilst rebalancing its moisture levels. Moisture Recovery Shampoo is formulated with Joico’s exclusive Hydramine Sea Complex a special blend of moisturising marine extracts which balance & recondition dry hair. Hair is cleansed & refreshed with renewed hydration enhanced manageability & a smooth glossy texture. ...

Joico Moisture Recovery Shampoo for Dry Hair 300ml is a luxuriously rich formula with the ability to restore elasticity & smoothness to dull dehydrated hair. The unique combination of nutrients & peptides gently moisturises the hair without stripping away any of its natural colour & shine. Directions: Apply to wet hair; lather, rinse, & follow with conditioner. Beauty Benefits:- Restores smoothness & elasticity.- Gently moisturises each hair str&.- Protects the hair’s natural nutrients. ...

Joico Power Gel Sculpting Gel Firm-Hold is a fast-drying, alcohol-free gel that locks style in place for up to 24 hours. The firm yet flexible formula secures the hair & adds an iridescent shine, while the colour-safe properties shield the hair from thermal damage & eliminate flakes & frizz. Directions: Apply to the hair & style as desired. Benefits:- Fast-drying & alcohol-free.- Lasts for up to 24 hours.- Provides a firm & flexible hold.- Protects against thermal damage. ...

Joico Smooth Cure Leave-In Rescue Treatment mimics the effects of salon Keratin applications to reduce damage from thermal styling, combing, & brushing. Particularly effective on curly, wavy, coarse & frizzy hair, the hydrolised keratin complex bonds with the hair to replenish lost proteins & provide strength & protection to each individual str&. Directions: Shampoo & condition hair, then work in a few drops of this treatment, to prep hair for a smoothing blowout. Benefits:
- Protects against heat damage.- Nourishes the hair follicles.- Strengthens & protects the hair.- Straightens the hair in even the most humid conditions.
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Joico Smooth Cure Sulfate-Free Conditioner conditions hair while reducing frizz on curly or coarse hair. Promotes rapid & lasting hydration, leading to exceptional moisturisation of scalp & hair. Amodimethicone provides long-lasting conditioning & a smooth feel to hair. This rich conditioner provides your hair with amazing frizz reduction, softness & maximum hydration. It’s specifically designed for curly, erratic, dry, damaged and/or colour-treated hair. ...

Joico Smooth Cure Thermal Styling Protectant 150ml is specially formulated with Joico’s exclusive Kerasheild Complex to protect & soften frizzy & unruly hair whilst providing added styling benefits. Perfect for use with hairdryers & styling irons, the spray uses hydrolysed keratin to produce a protective barrier against heat & environmental damage. Directions: Partition damp or dry hair, spray sections evenly with Smooth Cure Thermal Styling Protectant & style as desired with heated styling equipment. Benefits:- Creates a heat resistant keratin barrier.- Improves strength, health & natural shine.- Smoothes & softens unruly hair. ...

Joico Style & Finish Power Whip Firm Hold Whipped Foam Mousse is a luxe, rich, & nourishing way to create incredible volume & density for up to 72 hours. The unique Aqua Lastic formula provides the ultimate heat styling protection & ensures that your style can survive in even the most humid conditions. Directions: Shake thoroughly, dispense a small amount then emulsify thoroughly through clean, damp hair. Benefits:- Provides incredible volume & density.- Heat resistant.- Lasts up to 72 hours.- Suitable for all hair types but ideal for fine limp hair. ...

Joico Texture Boost Dry Spray Wax is the perfect product for creating an effortless, carefree, tousled style. Formulated with Joico’s breakthrough Bio-Advanced Peptide Complex, it delivers malleable, movable, effortless texture to your hair with incredible, long-lasting, shine. Directions: Spray onto the hair & style as desired. Benefits:- Ultra-dry, light holding aerosol spray wax.- Provides texture & definition.- Improves the hair’s strength & natural shine. ...