Sensodyne Whitening Pump 100ml What is tooth sensitivity? Teeth are protected by a hard layer of enamel. If this is damaged or worn away then the dentine underneath may become exposed & this can cause pain. How is tooth sensitivity caused? Gum recession exposing dentine at the gum line Erosion caused by fizzy, sweet and/or acidic drinks Wearing away of enamel caused by over enthusiastic brushing. These factors can make your teeth hypersensitive to heat, cold, sweetness, acidity or just when brushing. Why use Sensodyne Gentle Whitening? It gently & effectively helps remove stains restoring teeth to their natural whiteness. Sensodyne Gentle Whitening is a low abrasion, fluoride containing toothpaste that, when used twice a day, provides 24/7 care for sensitive teeth. It removes plaque with regular brushing & contains fluoride to prevent decay. How to Use Use Sensodyne Gentle Whitening 2-4 times each day as you would your normal toothpaste. Sensodyne Gentle Whitening is not suitable for children under 7 years old. In case of intake of fluoride from other sources consult a dentist or doctor. Sensitive teeth may indicate an underlying problem which needs prompt care by a dentist. See your dentist as soon as possible for advice. As with other toothpastes if irritation occurs discontinue use. Ingredients Aqua, Hydrated Silica, Sorbitol, Glycerin, Pentasodium Triphosphate, Potassium Nitrate, PEG-6, Aroma, Titanium Dioxide, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Xanthan Gum, Sodium Hydroxide, Sodium Fluoride, Sodium Saccharin, Contains Sodium Fluoride 0.306% w/w (1400 ppm Fluoride)