Elave Sensitive Shampoo Elave Sensitive Shampoo with camomile, conditioning polymers & natural glycerin soothes dry, irritated scalps & protects against dryness & flaking. Suitable for all hair types including dry, damaged, colour & heat processed hair, the extra gentle formula repairs hair for immediate & lasting scalp comfort & leaves hair soft, shiny & easy to style. Dermatologically approved, Elave Sensitive Shampoo is clinically proven to be kind & mild to skin. In fact it is so mild that it is suitable for newborns & has been paediatrician approved. It is also suitable for use in pregnancy. As you would expect, the formula is kind to eyes. Elave believe in absolute purity. That's why all of their products are free from parabens, lanolin, alcohol, sulfates, SLES/SLS, formaldehyde, perfumes/fragrances, soap, colour/dyes & phthalates. The range used only high grade purified water which has been filtered to remove harsh drying chemicals such as fluoride, metals & chlorine & the inclusion of such purified water enables very safe, low levels of antimicrobial ingredients to be used in elave products. Preservatives are necessary to ensure the microbiological integrity of the products is maintained, however only preservatives with the lowest irritancy profiles are used to avoid irritating even the most sensitive skin. In addition to using the gentlest preservatives, they use the lowest quantity of preservatives necessary to preserve the product to further avoid irritating sensitive skin. Elave are against animal testing.