Animology Back to Black Dog Shampoo Animology Back to Black is a vitamin & conditioner enriched shampoo that will help enhance the colour & radiance of your black dog for a long lasting healthy, high gloss shine. Back to Black uses Animology 'easy rinse' technology to keep washing time to a minimum. The built in conditioners & pro-vitamin B5 help improve the health, strength & condition of the coat, while the infused ' Signature' scent will ensure that your dog looks, feels & smells simply wonderful. Easy rinse. Deodorising.p H balanced. Deep cleaning. Pro-Vitamin B5. Optical enhancers. Built in conditioner. Animology is the ' Official Shampoo & Grooming Spray Range of Groom Team England'. The multi award winning brand has been awarded, ' Best Pet Product 2010' & ' Best Grooming Product 2012' the UK. Directions Wet dog with warm water, rub in from the neck down, for best results leave lather on coat for Approx. 5 minutes then rinse thoroughly with clean warm water (repeat if necessary). Dry with a towel. Avoid contact with eyes, ears, nose & other sensitive areas. If this occurs rinse with water.