Beverly Hills Formula Sensitive Whitening Expert Rapid Sensitivity Action in 1 Minute 75ml Fast acting, long lasting protection for people with sensitive teeth. Tooth sensitivity affects one third of the adult population at some point in their lives. When your gums recede or tooth enamel is damaged or worn away, the dentine underneath is exposed & heat, cold, sweetness, acidity or somethings just brushing can cause sharp pain. Beverly Hills Sensitive Whitening will get to work within 1 minute, helping to reduce sensitivity in your teeth, while at the same time giving you whiter teeth for a happier & confident smile.