Downtown aims at a younger population which prefers sweet fragrances. The scent is constructed as floral-woody & it was created by perfumer Ann Gottlieb of Givaudan. The composition opens in a foamy & dashy way, with notes of Italian lemon, bergamot, Tunisian neroli, green pear & aquatic plum. The heart incorporates gentle gardenia petals combined with pink pepper & violet leaves on a base of cedar from Texas, incense, vetiver & velvety musk.