For hair that is natural or colour-treated & wanting to preserve & enhance colour vibrancy. Patented p H 4.5 Balancer Technology not only seals the surface of coloured hair like conventional colour care does, but most importantly, it freezes the colour pigments deep inside the hair matrix for ultimate colour perfection. Gently, yet effectively cleanses. Visually enhances red coloured bases. Strengthens the hair structure. Helps to optimise the p H level to 4.5. Closer than ever to zero colour fade Enhanced with red pigments, this caring shampoo maintains & intensifies red, coloured bases, while boosting radiance. To use: Apply to wet hair & massage. Rinse thoroughly.