Purify & enliven your hair with the Schwarzkopf Professional BC Bonacure Excellium Q10+ Collagen Plumping Shampoo, a cleansing treatment for fine, mature hair. Formulated to enrich your colour with brilliant shine & longevity, this revitalising cleanser works to invigorate your scalp whilst re-plumping fine, limp locks. Enriched with strengthening properties to restore, protect & refortify, the vital blend of Q10+ & collagen work in tangent to boost your hair's natural keratin production whilst penetrating each strand with necessary nutrients to bring back your hair's youth. To use: Massage into wet hair, then rinse. Follow with the Excellium Q10+ Collagen Plumping Spray Conditioner for best results.