Gently cleanse & tame unruly hair with this concentrated smoothing shampoo. With a Zero Sulfate formula the exclusive Thermal Anti Fade Complex intensifies natural shine, protects colour vibrancy & provides heat-styling protection. Additional benefits include a rich easy rinsing lather, with extra gentle cleansers. Does not strip colour & has a concentrated, luxurious formula To Use: Apply a quarter-sized amount to wet hair & lather. Rinse. Repeat if necessary.