Olay Professional is a family of skin care products specifically designed & formulated with a panel of world-leading independent dermatologists. Years of genomic research were focused on developing a comprehensive understanding of the gene activities which affect ageing. This inspired a range of formulations designed to reduce the appearance of wrinkles in 28 days. Olay Professional Pro-X Wrinkle Smoothing Cream is professionally designed to help combat the appearance of fine lines & wrinkles. The cream provides skin with intense moisturisation & helps deliver enhanced moisture retention. It helps to increase exfoliation & to deliver enhanced smoothness of skin For a clinically proven reduction in the appearance of fine lines & wrinkles The Olay Professional Pro-X Regime: Protect: Apply Age Defying Day Moisturiser with SPF30 daily. Target: Areas of concern, such as deep wrinkles or the delicate eye area with a Specialised Product Improve: Skin's appearance with Wrinkle Smoothing Cream. To use: Apply Cream by smoothing over the face & neck in the morning & evening.