Color Complete Shampoo helps improve colour retention by restoring hair health--leaving your hair shinier, glossier & with more vibrant colour, depth, & dimension. This gentle cleanser is formulated with COLORLINK (TM), a groundbreaking technology that repairs & nourishes each strand both physically & chemically in three crucial ways: 1. Rebuilds the keratin structure to restore hair fiber & lock colour within. 2. Forms a protective shield that minimises colour washout. 3. Uses Argan ID technology, an ionic delivery system that both seals & repairs the hair & infuses argan oil into the cortex. To use: Massage through wet hair & scalp. To activate a richer lather, add more water. Rinse the hair thoroughly & repeat if needed.