A gentle daily cleanser for all hair types with a menthol scent to awaken your senses. Designed specifically for men using a new & exclusive ingredient blend: the ele MENts complex & innovative Micronization technology. What does it do? Strengthens & builds thickness, leaves scalp toned & refreshed, for clean healthy results. Who is it for? Men. This exclusive & unique formula has been created with only men in mind. Suitable for all hair types. What's in it? Fortified with Acetyl Tetrapeptide-3, proven to strengthen & support growth of healthy, fuller & thicker hair & cedarwood oil leaving scalp soothed & flake free. To use: Use as part of your daily routine.