Innovative colour-toning formula with naturally intense violet-red pigments deliver the most natural-looking & long-lasting colour correction for brilliantly blonde hair. Blueberries, violet Sweet Potatoes & violet Carrots are all packed with magnified amounts of beta-carotene, lycopene & lutein, much higher than their pale counterparts. They are uniquely chosen to deliver both colour-corrective benefits & rich nutritional supplementation. Awakens & illuminates highlights in platinum & blonde hair types. Helps to eliminate unwanted yellow tones, deeply conditioning hair for enhanced manageability, elasticity & damage resistance. Restores moisture balance for lasting colour retention Paraben & Sodium Chloride Free.