JOOP! WOW!, introducing the scent that makes the man. JOOP! WOW! tells a story of a journey of transformation where the JOOP! man is groomed, turned into a powerful & confident gentleman with nothing to prove to himself or others. The JOOP! man has natural charism & is a man of power. The only thing missing is the finishing touch, one drop of JOOP! WOW! & he becomes irresistible, creating the WOW! effect wherever he goes. A fresh-woody fragrance, JOOP! WOW! awakens all the senses with exquisite ingredients including captivating top notes of Bergamot & Cardamom fused with Vetiver heart notes & warm vanilla as the base note. A sensitive combination of spicy effect & effervescent freshness, creating an intoxicating trail, full of masculinity & intensity.