June 2011 marks the launch of a vibrant unexpected & extraordinary new fragrance for men HUGO Just Different the long awaited follow up to the original & much loved HUGO Man a global best selling fragrance icon for the past sixteen years. Embodying an avant garde yet confident style HUGO Fashion delivers progressive looks with a contemporary attitude & its latest fragrance HUGO Just Different embraces this innovative approach with an unconventional surprising & fresh scent that inspires you to see things differently.