An activating shampoo for thinning hair. BC Scalp Genesis Root Activating Shampoo with Carnitine Tartrate, Taurine & Echinacea is the first step of the BC Scalp Genesis Root Activating regime. The mild shampoo formula gently cleanses & activates the hairs roots. Regularly used in combination with the BC Scalp Genesis Root Activating Serum it improves the hair's vitality & reduces non-pathological hair loss after 6 weeks. Carnitine Tartrate: Promotes increased cell division & stimulates cell production to support the vitality of the hair. Taurine: Helps to facilitate the production of growth factors & the provision of compounds that stimulates energy to the scalp. Echinacea Purpurea Extract: Supports active ingredients & improves the hair quality. Vitamin B5 (Panthenol): Provides moisture, helps to balance the moisture content of hair & scalp & soothes the scalp. To use: Apply to wet hair, work in & rinse thoroughly. Repeat if necessary. Follow with BC Scalp Genesis Root Activating Serum & Densifying Foam.