100% engineered for men. Instant & effective removal of dandruff flakes. Keratin strengthens the hair. Zinc Pyrithion effectively & gently removes dandruff flakes. Allantoin soothes itching & reduces any redness that dandruff scalps can experience. A special care polymer gives the hair a weightless moisturised feel & appearance. To use: Apply to wet hair & massage into a lather, then rinse thoroughly.