The Timeless Color Fade-Defy Shampoo increases the longevity of colour treatments with a cleansing colour-safe formula that reduces fading. The Poly Q Complex creates an invisible barrier that defends the hair against environmental stressors. UV absorbers reduce the dulling effects of the sun & Keratin keeps the hair conditioned. This shampoo is free from sulphate, parabens, & sodium chloride. To use: Apply to wet hair & massage. Rinse thoroughly.