Fudge's most powerful Brunette Toning Shampoo that Instantly erases red & orange tones & repairs damage in just one wash Cool brunette shampoo contains our max-strength blue micro-pigments that instantly knocks out unwanted red & orange tones from brunette hair, whilst Fudge's unique Opti-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling & environmental damage, as well as weightlessly smoothing the cuticle. Instantly erases red & orange tones. 85% stronger hair after 1 use. Opti-PLEX technology reverses damage. Formulated with Fudge's maximum strength blue micro-pigment for brunettes that are cooler, deeper & stronger. Sulphate Free. 24 hour fragrance FUSE. To use: Apply to wet hair, lather evenly & leave in for up to 5 minutes. Rinse well, then finish with Fudge Cool Brunette Blue Toning Conditioner. Avoid contact with skin & other absorbent material, if possible use gloves as staining can occur. Ingredients: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Glycol Distearate, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Sodium Lauroyl Sarcosinate, Disodium EDTA, Citric Acid, Polyquaternium-10, Pentylene Glycol, Hexyl Cinnamal, Sodium Benzoate, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Hydroxide, CI 42090 (Blue 1). ...

Fudge's most powerful Brunette Toning Shampoo that Instantly erases red & orange tones & repairs damage in just one wash Cool brunette shampoo contains our max-strength blue micro-pigments that instantly knocks out unwanted red & orange tones from brunette hair, whilst Fudge's unique Opti-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling & environmental damage, as well as weightlessly smoothing the cuticle. Instantly erases red & orange tones. 85% stronger hair after 1 use. Opti-PLEX technology reverses damage. Formulated with Fudge's maximum strength blue micro-pigment for brunettes that are cooler, deeper & stronger. Sulphate Free. 24 hour fragrance FUSE. To use: Apply to wet hair, lather evenly & leave in for up to 5 minutes. Rinse well, then finish with Fudge Cool Brunette Blue Toning Conditioner. Avoid contact with skin & other absorbent material, if possible use gloves as staining can occur. ...

A burst of freshness that awakens the follicles of any hair type. This lightweight formula not only thoroughly cleans hair but also stimulates your senses & tingles your scalp. To use: Apply to wet hair, massage well into hair & scalp. Rinse thoroughly. ...

A burst of freshness that awakens the follicles of any hair type. This lightweight formula not only thoroughly cleans hair but also stimulates your senses & tingles your scalp. To use: Apply to wet hair, massage well into hair & scalp. Rinse thoroughly. ...

Damage Control Shampoo for 90% stronger hair instantly. SOS emergency, Damage rewind to the rescue. Give your tired, broken hair a lifeline with Fudge's advanced damage rewind reconstructing shampoo. Their unique Opti-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling & environmental damage, as well as weightlessly smoothing the cuticle. Colour is locked from fading for 30 washes. Contains repairing Opti-PLEX Technology. Dramatically smoother & double the softness. Sulphate Free. 24 hour fragrance FUSE. To use: Massage gently into wet hair, lather & rinse thoroughly. Follow with Fudge Clean Blonde Damage Rewind Conditioner. Avoid contact with eyes. Ingredients: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/ Caprate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol. ...

Free your hair with this deep cleansing conditioning formula from Fudge. Enriched with grape-seed oil & Vitamin C, gently removing build-up caused by oils, chlorine, pollution or styling products without stripping your hair of moisture. To use: Massage into wet hair & scalp, rinse thoroughly. ...

Free your hair with this deep cleansing conditioning formula from Fudge. Enriched with grape-seed oil & Vitamin C, gently removing build-up caused by oils, chlorine, pollution or styling products without stripping your hair of moisture. To use: Massage into wet hair & scalp, rinse thoroughly ...

Instant illumination with light-weight micellar oil. complex. Hydration so light, all you will feel is great h-air. Fudge's luminizer moisture boost shampoo is specially formulated with their feather-light micellar oil complex that gently cleanses, moisturises & illuminates each str&, whilst the unique Opti-PLEX technology strengthens hair from the inside out for contoured perfection. Hydrate & Illuminate. Smoothing-swish Technology. 85% stronger hair with double the shine. 48 hour weightless hydration. Sulphate Free. 24 hour fragrance FUSE. To use: Massage gently into wet hair, lather & rinse thoroughly. Follow with Fudge Conditioner. Avoid contact with eyes. ...

Instant illumination with light-weight micellar oil. complex. Hydration so light, all you will feel is great h-air. Fudge's luminizer moisture boost shampoo is specially formulated with their feather-light micellar oil complex that gently cleanses, moisturises & illuminates each str&, whilst the unique Opti-PLEX technology strengthens hair from the inside out for contoured perfection. Hydrate & Illuminate. Smoothing-swish Technology. 85% stronger hair with double the shine. 48 hour weightless hydration. Sulphate Free. 24 hour fragrance FUSE. To use: Massage gently into wet hair, lather & rinse thoroughly. Follow with Fudge Clean Conditioner. Avoid contact with eyes. ...

Enriched with Argan Oil, Marula Oil & Grape-seed Oil, this ultra rich, creamy shampoo targets & rescues dry & coarse hair which has been exposed to excessive styling, chemical treatments, Gives a new lease of life to hair, leaving it feeling restored & looking healthy. To use: Apply to wet hair, massage well into hair & scalp. Rinse thoroughly. ...