Same great formula, new fragrance. That's it! Instantly removes yellow tones from blonde hair with hydrating guarana. Maintaining Fudge's bestselling shampoo formulation. Neutralising violet pigment counteracting the unwanted tones in brassy blonde hair. Natural proteins provide a protective barrier against UV & environmental damage To use: Apply to wet hair, lather evenly & leave in for up to 5 minutes. Rinse well, then finish with Fudge Clean Blonde violet Toning Conditioner. Avoid contact with skin & other absorbent material, if possible use gloves as staining can occur. Ingredients: Aqua (Water), Sodium Laureth Sulfate, Cocamide DEA, Cetyl Alcohol, Cocamidopropyl Betaine, Dimethicone, Glycol Stearate, Sodium Lauroyl Sarcosinate, Parfum (Fragrance), Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Diazolidinyl Urea, Citric Acid, Laureth-4, Tetrasodium EDTA, Pentylene Glycol, Hexyl Cinnamal, Laureth-23, Limonene, Sodium Benzoate, Cetrimonium Chloride, Trideceth-12, Glycerin, Alpha-Isomethyl Ionone, Coumarin, Linalool, Salicylic Acid, Iodopropynyl Butylcarbamate, Paullinia Cupana Seed Extract, Potassium Sorbate, CI 60730 (Ext. violet 2). ...

Same great formula, new fragrance. That's it! Instantly removes yellow tones from blonde hair with hydrating guarana. Maintaining Fudge's bestselling shampoo formulation. Neutralising violet pigment counteracting the unwanted tones in brassy blonde hair. Natural proteins provide a protective barrier against UV & environmental damage To use: Apply to wet hair, lather evenly & leave in for up to 5 minutes. Rinse well, then finish with Fudge Clean Blonde violet Toning Conditioner. Avoid contact with skin & other absorbent material, if possible use gloves as staining can occur. Ingredients: Aqua (Water), Sodium Laureth Sulfate, Cocamide DEA, Cetyl Alcohol, Cocamidopropyl Betaine, Dimethicone, Glycol Stearate, Sodium Lauroyl Sarcosinate, Parfum (Fragrance), Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Diazolidinyl Urea, Citric Acid, Laureth-4, Tetrasodium EDTA, Pentylene Glycol, Hexyl Cinnamal, Laureth-23, Limonene, Sodium Benzoate, Cetrimonium Chloride, Trideceth-12, Glycerin, Alpha-Isomethyl Ionone, Coumarin, Linalool, Salicylic Acid, Iodopropynyl Butylcarbamate, Paullinia Cupana Seed Extract, Potassium Sorbate, CI 60730 (Ext. violet 2). ...

Regain control of your hair colour with this specially developed colour retaining shampoo. Designed to give long-lasting vibrancy & colour, this silky fondant-like shampoo can protect your colour for up to 25 washes. To use: Apply to wet hair, massage in & rinse thoroughly with cool water. ...

Regain control of your hair colour with this specially developed colour retaining shampoo. Designed to give long-lasting vibrancy & colour, this silky fondant-like shampoo can protect your colour for up to 25 washes. To use: Apply to wet hair, massage in & rinse thoroughly with cool water. ...

Fudge's most powerful Brunette Toning Shampoo that Instantly erases red & orange tones & repairs damage in just one wash Cool brunette shampoo contains our max-strength blue micro-pigments that instantly knocks out unwanted red & orange tones from brunette hair, whilst Fudge's unique Opti-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling & environmental damage, as well as weightlessly smoothing the cuticle. Instantly erases red & orange tones. 85% stronger hair after 1 use. Opti-PLEX technology reverses damage. Formulated with Fudge's maximum strength blue micro-pigment for brunettes that are cooler, deeper & stronger. Sulphate Free. 24 hour fragrance FUSE. To use: Apply to wet hair, lather evenly & leave in for up to 5 minutes. Rinse well, then finish with Fudge Cool Brunette Blue Toning Conditioner. Avoid contact with skin & other absorbent material, if possible use gloves as staining can occur. Ingredients: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Glycol Distearate, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Sodium Lauroyl Sarcosinate, Disodium EDTA, Citric Acid, Polyquaternium-10, Pentylene Glycol, Hexyl Cinnamal, Sodium Benzoate, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Hydroxide, CI 42090 (Blue 1). ...

A burst of freshness that awakens the follicles of any hair type. This lightweight formula not only thoroughly cleans hair but also stimulates your senses & tingles your scalp. To use: Apply to wet hair, massage well into hair & scalp. Rinse thoroughly. ...

A burst of freshness that awakens the follicles of any hair type. This lightweight formula not only thoroughly cleans hair but also stimulates your senses & tingles your scalp. To use: Apply to wet hair, massage well into hair & scalp. Rinse thoroughly. ...

Damage Control Shampoo for 90% stronger hair instantly. SOS emergency, Damage rewind to the rescue. Give your tired, broken hair a lifeline with Fudge's advanced damage rewind reconstructing shampoo. Their unique Opti-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling & environmental damage, as well as weightlessly smoothing the cuticle. Colour is locked from fading for 30 washes. Contains repairing Opti-PLEX Technology. Dramatically smoother & double the softness. Sulphate Free. 24 hour fragrance FUSE. To use: Massage gently into wet hair, lather & rinse thoroughly. Follow with Fudge Clean Blonde Damage Rewind Conditioner. Avoid contact with eyes. Ingredients: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/ Caprate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol. ...

Damage Control Shampoo for 90% stronger hair instantly. SOS emergency, Damage rewind to the rescue. Give your tired, broken hair a lifeline with Fudge's advanced damage rewind reconstructing shampoo. Their unique Opti-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling & environmental damage, as well as weightlessly smoothing the cuticle. Colour is locked from fading for 30 washes. Contains repairing Opti-PLEX Technology. Dramatically smoother & double the softness. Sulphate Free. 24 hour fragrance FUSE. To use: Massage gently into wet hair, lather & rinse thoroughly. Follow with Fudge Clean Blonde Damage Rewind Conditioner. Avoid contact with eyes. Ingredients: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/ Caprate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol. ...

Free your hair with this deep cleansing conditioning formula from Fudge. Enriched with grape-seed oil & Vitamin C, gently removing build-up caused by oils, chlorine, pollution or styling products without stripping your hair of moisture. To use: Massage into wet hair & scalp, rinse thoroughly. ...