This ultra-light, luscious shampoo boosts volume to leave your hair full of body & bounce from root to tip. Enriched with Fudge's OOMF Volumising Complex with Bamboo Extract, your hair looks shinier & thicker. To use: Apply to wet hair, lather, & rinse thoroughly. ...

Fudge's most powerful violet Toning Shampoo that also repairs damage in just one wash. Be your whitest, brightest blonde! Erase damage & unwanted yellow tones in 1 wash. This dual-force shampoo contains Fudge's max-strength violet micro-pigments that instantly knocks out brassy tones, whilst their unique Opti-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling & environmental damage, as well as weightlessly smoothing the cuticle. Brassy tones are instantly erased. 90% stronger hair After 1 use. OPTI-PLEX Technology reverses damage. Dramatically smoother, double the softness. Sulphate Free. 24 hour fragrance Fuse To use: Apply to wet hair, lather evenly & leave in for up to 5 minutes. Rinse well, then finish with Fudge Clean Blonde Damage Rewind violet Toning Conditioner. Avoid contact with skin & other absorbent material, if possible use gloves as staining can occur. Ingredients: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/ Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. violet 2) ...

Fudge's most powerful violet Toning Shampoo that also repairs damage in just one wash. Be your whitest, brightest blonde! Erase damage & unwanted yellow tones in 1 wash. This dual-force shampoo contains Fudge's max-strength violet micro-pigments that instantly knocks out brassy tones, whilst their unique Opti-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling & environmental damage, as well as weightlessly smoothing the cuticle. Brassy tones are instantly erased. 90% stronger hair After 1 use. OPTI-PLEX echnology reverses damage. Dramatically smoother, double the softness. Sulphate Free. 24 hour fragrance Fuse To use: Apply to wet hair, lather evenly & leave in for up to 5 minutes. Rinse well, then finish with Fudge Clean Blonde Damage Rewind violet Toning Conditioner. Avoid contact with skin & other absorbent material, if possible use gloves as staining can occur. Ingredients: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Glyceryl Caprylate/ Caprate, Glycol Distearate, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Citric Acid, Pentylene Glycol, Polysilicone-15, Hexyl Cinnamal, Sodium Benzoate, Polyquaternium-7, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, CI 60730 (Ext. violet 2) ...

This hydrating formula targets & removes yellow & brassy tones from blonde hair, while smoothing hair for a perfectly even finish. Safe for colour-treated hair. To use: Apply to wet hair, leather evenly & leave for up to 5 minutes. Rinse well. Avoid contact with skin & other absorbent material, use gloves if possible as staining can occur. ...

This hydrating formula targets & removes yellow & brassy tones from blonde hair, while smoothing hair for a perfectly even finish. Safe for colour-treated hair. To use: Apply to wet hair, lather evenly & leave for up to 5 minutes. Rinse well. Avoid contact with skin & other absorbent material, use gloves if possible as staining can occur. ...

Same great formula, new fragrance. That's it! Instantly removes yellow tones from blonde hair with hydrating guarana. Maintaining Fudge's bestselling shampoo formulation. Neutralising violet pigment counteracting the unwanted tones in brassy blonde hair. Natural proteins provide a protective barrier against UV & environmental damage To use: Apply to wet hair, lather evenly & leave in for up to 5 minutes. Rinse well, then finish with Fudge Clean Blonde violet Toning Conditioner. Avoid contact with skin & other absorbent material, if possible use gloves as staining can occur. Ingredients: Aqua (Water), Sodium Laureth Sulfate, Cocamide DEA, Cetyl Alcohol, Cocamidopropyl Betaine, Dimethicone, Glycol Stearate, Sodium Lauroyl Sarcosinate, Parfum (Fragrance), Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Diazolidinyl Urea, Citric Acid, Laureth-4, Tetrasodium EDTA, Pentylene Glycol, Hexyl Cinnamal, Laureth-23, Limonene, Sodium Benzoate, Cetrimonium Chloride, Trideceth-12, Glycerin, Alpha-Isomethyl Ionone, Coumarin, Linalool, Salicylic Acid, Iodopropynyl Butylcarbamate, Paullinia Cupana Seed Extract, Potassium Sorbate, CI 60730 (Ext. violet 2). ...

Regain control of your hair colour with this specially developed colour retaining shampoo. Designed to give long-lasting vibrancy & colour, this silky fondant-like shampoo can protect your colour for up to 25 washes. To use: Apply to wet hair, massage in & rinse thoroughly with cool water. ...

Regain control of your hair colour with this specially developed colour retaining shampoo. Designed to give long-lasting vibrancy & colour, this silky fondant-like shampoo can protect your colour for up to 25 washes. To use: Apply to wet hair, massage in & rinse thoroughly with cool water. ...

Fudge's most powerful Brunette Toning Shampoo that Instantly erases red & orange tones & repairs damage in just one wash Cool brunette shampoo contains our max-strength blue micro-pigments that instantly knocks out unwanted red & orange tones from brunette hair, whilst Fudge's unique Opti-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling & environmental damage, as well as weightlessly smoothing the cuticle. Instantly erases red & orange tones. 85% stronger hair after 1 use. Opti-PLEX technology reverses damage. Formulated with Fudge's maximum strength blue micro-pigment for brunettes that are cooler, deeper & stronger. Sulphate Free. 24 hour fragrance FUSE. To use: Apply to wet hair, lather evenly & leave in for up to 5 minutes. Rinse well, then finish with Fudge Cool Brunette Blue Toning Conditioner. Avoid contact with skin & other absorbent material, if possible use gloves as staining can occur. Ingredients: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Glycol Distearate, Lauryl Glucoside, PEG-120 Methyl Glucose Dioleate, Glycerin, Parfum (Fragrance), Phenoxyethanol, Sodium Chloride, Benzyl Alcohol, Sodium Lauroyl Sarcosinate, Disodium EDTA, Citric Acid, Polyquaternium-10, Pentylene Glycol, Hexyl Cinnamal, Sodium Benzoate, Limonene, Silicone Quaternium-22, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Alpha-Isomethyl Ionone, Coumarin, Linalool, Dipropylene Glycol, Polyglyceryl-3 Caprate, Palmitamidopropyltrimonium Chloride, Potassium Sorbate, Propylene Glycol, Sodium Hydroxide, CI 42090 (Blue 1). ...

Fudge's most powerful Brunette Toning Shampoo that Instantly erases red & orange tones & repairs damage in just one wash Cool brunette shampoo contains our max-strength blue micro-pigments that instantly knocks out unwanted red & orange tones from brunette hair, whilst Fudge's unique Opti-PLEX technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling & environmental damage, as well as weightlessly smoothing the cuticle. Instantly erases red & orange tones. 85% stronger hair after 1 use. Opti-PLEX technology reverses damage. Formulated with Fudge's maximum strength blue micro-pigment for brunettes that are cooler, deeper & stronger. Sulphate Free. 24 hour fragrance FUSE. To use: Apply to wet hair, lather evenly & leave in for up to 5 minutes. Rinse well, then finish with Fudge Cool Brunette Blue Toning Conditioner. Avoid contact with skin & other absorbent material, if possible use gloves as staining can occur. ...