Healthy teeth start with healthy gums. Take care of yours with Philips G3 Premium Gum Care brush head. Soft sides flex & adapt to the contours of your gums, giving you 2x more surface contact for superior removal at the gum line. With the Philips Sonicare Premium Gum Care brush head, even the deepest clean is gentle. As your toothbrush moves along the gum line, Premium Gum Care's flexible sides & bristles absorb any excess pressure so your gums are protected, even if you brush too hard. Bristles work hard to remove plaque & bacteria along the gum line, helping to improve gum health. Thanks to this brush head's curved design, you can be sure of maximised bristle contact. You get a personalised clean every time you brush with Philips adaptive cleaning technology. Soft rubber sides flex to let Premium Gum Care adapt to the shape of your teeth & gums, absorbing any excess brushing pressure & enhancing the sonic cleaning power. Bristles can then adjust to the shape of your teeth & gums so you get up to 2x more surface contact than a regular brush head for deeper cleaning even in hard-to-reach areas. Thanks to its flexible design, Premium Gum Care removes up to 10 x more plaque than a manual toothbrush. It moves to enhance our unique Philips Sonicare cleaning technology so that however you brush, you get an exceptional clean you can see & feel. Your Sonicare brush head & handle are the ultimate team. Enhancing the sonic technology, they give you unrivalled cleaning. High-speed vibrations in your toothbrush handle power up to 62, 000 brush movements per minute that whip up your toothpaste into gentle cleaning bubbles, driving them deep between your teeth & along the gum line for exceptional cleaning. Brush heads become less effective after 3 months use, but with Brush Sync you'll be reminded before this happens. Your smart toothbrush will track how often & how hard you brush & will notify you when it's time for a replacement. Don't have a smart Philips Sonicare toothbrush? Just monitor your blue replacement bristles -- when they turn white you'll know it's time for a fresh brush head. Your Premium Gum Care brush head fits perfectly with any Philips Sonicare toothbrush handle, except Power Up Battery & Essence. Simply click on & off for easy replacement & cleaning. All Philips Sonicare brush heads are safe & gentle on teeth & gums. During tests, each brush head is put through its paces to ensure durability & an exceptional performance every time you brush. You'll always get the best possible clean with Philips Brush Sync mode-pairing feature. The Philips Sonicare G3 Premium Gum Care brush head syncs with your Brush Sync-enabled Philips Sonicare toothbrush handle, selecting the optimal brushing mode & intensity level for exceptional gum care. All you need to do is start brushing.