Burberry The Beat for Men is an addictive woody fragrance with pulsing energy that embodies a blend of British heritage & edgy attitude. Vibrant cedrat black pepper & violet create an initial burst of freshness that melts into an elegant timeless heart of leatherwood & vetiver bourbon. The effect is a mirror of modern Burberry masculinity fueled by the dynamism of music & fashion. The scent exudes rhythm style & sensuality.