Armand Basi in Red arises from the evolution of Armand Basi fashion & fragrances. The geometry & architecture of the first Armand Basi fragrance line & the urban nature inspiration of Basi Femme & Basi Homme converge in Armand Basi in Red. Nature & architecture, essence & modernity, once again become fused & are joined by a strong commitment to femininity & emotionality. Armand Basi in Red addresses the woman of today, self-confident, who affirms her own personality & is capable of expressing her feelings & emotions, a woman who is tender & spontaneous, full of passion & strength. Red, as basic as black & white, is inspired by the Mediterranean, & in Armand Basi in Red, the colour becomes the protagonist, expressing intimate & feminine emotions.