Estee Lauder Pure Color Lip Gloss uses True Vision technology to transform ordinary colour & make it extraordinary, with the power to light up your face. Estee Lauder Pure Color Lip Gloss provides a high impact finish with a mirror shine, a luminous shimmer & a dimensional sparkle & all shades have a sheer-to-medium coverage. It also provides a high performance wear, feeling light, luscious & never sticky & is drenched with conditioners. The ergonomically shaped wand hugs every curve of your lips allowing you to smooth it on precisely & meaning it stays on perfectly. Color impact is maximised. Vibrancy, clarity & dimension are magnified. Brilliance is amplified.