The Pure Actives Keratin + Hyaluronic Acid Reconstructive Replumping Mask is a rejuvenating treatment that nurtures & repairs dry or brittle hair. Versatile in its use, this mask can be applied to shampooed hair to provide a conditioning effect or applied before shampoo to provide a deep nourishing effect. Increases hair strength & makes the hair easier to work with. This mask features a creamy formula that is easy to work into the hair. To use: Apply to wet hair after shampooing & leave for a few minutes. Rinse thoroughly.