It moisturises & adds shine as it gently cleanses
- a must for dry, damaged, chemically treated or overstyled hair. Who: Dry,
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For a sublime transformation. A sulfate free shampoo infused with 6 featherlight oils to help soften, silken, tame, de-frizz, detangle & protect. Perfect for dry, coarse, or brittle hair. To use: Work a dab into wet hair, lather well & rinse thoroughly. Follow with Hairdresser's Invisible Oil Conditioner. ...

Clear the way for shine: Sunflower-powered cleansing helps dissolve dulling residue & preserve natural oils to let hair positively sparkle. Who: Those who crave shine. When: Whenever you wash, followed by Let it Shine Conditioner. How: Wet hair, lather well & rinse thoroughly. Follow with Let it Shine Conditioner. ...

This ultra-mild cleanser begins treating hair without sapping moisture. Who: The terribly thirsty (from chronic dryness or repeated heat styling & brush strokes). When: Whenever you wash, followed by Quenching Conditioner. How: Wet hair, lather. Rinse. ...

A mild, moisturising, daily shampoo with marine extracts that feed roots, add shine & keep scalps happy. Who: Practically anyone except very dry or coarse, ideal for frequent bathers (color compatible). When: Daily; followed by Seaweed Conditioner. How: Wet hair, lather in palms, massage through & rinse thoroughly (no need to repeat). ...

Thickening shampoo that makes fine hair look & feel fuller, moisturises without weight, helps seal split ends & tames flyaways. For fine, thinning, limp, flyaway hair; anyone craving fullness. To Use: Wet hair, lather in palms, massage through & rinse thoroughly, no need to repeat. ...

A lightweight, heat-activated styling balm makes short work of smoothing & straightening rituals, leaving hair soft, sleek & healthy-looking
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A lightweight, heat-activated styling balm makes short work of smoothing & straightening rituals, leaving hair soft, sleek & healthy-looking
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A gentle yet potent, single use straightener. Smoothes hair for manageability & frizz reduction for up to 30 shampoos. Formulated with Concen-straight Technology, which helps maintain hair's natural integrity. Heat gently unlocks the treatment's artistic potential: Flat irons render hair pin-straight, blow dryers create body & movement while air drying reveals natural, more manageable texture. Formaldehyde free. Cysteine free. Lye free. For curly, thick, coarse, frizzy, unmanageable, unruly hair. To see straight for up to 30 shampoos. To Use: Cleanse with Straight Shampoo. DO NOT CONDITION. Section hair into small sections, starting at the nape & working forward. Shake & Apply Concen-straight Smoothing Treatment liberally, on damp hair, roots to ends, ensuring hair is evenly coated. Let sit for 30 minutes & comb every 5 minutes into desired straight style. Rinse thoroughly with warm water only, for Approx. 10 minutes. Hair should feel residue-free. Blow-dry hair completely. Flat-iron as you normally would, sectioning as you go & sliding iron from roots to ends. You're setting your hair's shape with heat, so don't miss a spot. Wait 24 hours before shampooing. Do not pin, crimp, bind or put behind ears until after first shampoo. Maintain results with Straight Shampoo & Conditioner. Style with Straight Blow Dry for smoothest, softest looks. ...

A light yet thorough conditioner helps manage unruly types, calm curls & quiet frizz for smoother, silkier texture. Adds shine & encourages body & movement. The Straight Line features a very rare gemstone blend that loosens hair's natural curves
- just add heat. It's part of Bumble & Bumble's new breakthrough smoothing technology that improves hair condition over time for lasting softness & increased manageability. Who: The curly, thick, coarse, frizzy, unmanageable, unruly (or any combination thereof). When: Whenever you wash, after using Straight Shampoo. How: After cleansing with Straight Shampoo, smooth evenly through hair & let sit a minute or two. Rinse. Follow with Straight Blow Dry for smooth heat-styling.
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