Baldessarini introduced a new fragrance, Baldessarini Strictly Private, which first appeared on the market in January 2009 & is aimed at the upper class man, at a man who chooses quality, luxurious editions, a man who is a playboy. Strictly Private is a masculine, charismatic & sexy edition, full of dynamism. It is composed of basil & bergamot in the top, with juniper berries & pink pepper. The heart is dominated by masculine vetiver combined with fir resin, patchouli & rose absolute, while the base notes incorporate a classic mixture of cedar, vanilla & amber with creme-brulee accords.