The Seawhite Cup Cycling™ ECO Starter Sketchbook is a multi-award winning collaboration involving producers, outlets & consumers. A4 Portrait Cup Cycling™ ECO Sketchbook, wire bound with deep blue Cup Cycling™ covers. Containing 50 sheets 130gsm Cup Cycling™ cartridge paper, which is acid-free, chlorine-free & sized for extra wet strength, to suit a wide variety of media. How Cup Cycling™ works: Used cups are collected Cutting edge technology strips the polyethylene lining from the paper. The plastic is sent to be recycled into cables & industrial products. High quality paper fibre is reclaimed & processed according to final use. It is combined with Seawhite’s unique cartridge recipe to form a paper that works spectacularly well with all media: Seawhite Cup Cycling™ Cartridge paper. In the past, only 1 in 400 takeaway coffee cups were recycled in the UK. This is because it is difficult to separate the plastic lining from the paper. Cup Cycling™ by James Cropper is the world’s first recycling process dedicated to upcycling takeaway cups.