Hasselblad H5D-50c Camera Body with Wi-Fi True Focus & Absolute Position Lock True Focus helps solve one of the most lingering challenges that faces serious photographers today: true, accurate focusing through
- out the image field. Without multi-point auto-focus a typical auto
- focus camera can only correctly measure focus on a subject that is in the center of the image. When a photographer wants to focus on a subject outside the center area, they have to lock focus on the subject & then re-compose the image. In short distances especially, this re-composing causes focus error, as the plane of focus sharpness follows the camera’s movement, perpendicular to the axis of the lens. The traditional solution for most DSLR cameras has been to equip the camera with a multi-point AF sensor. These sensors allow the photographer to fix an off-center focus point on an off-center subject, which is then focused correctly. Such multi-point AF solutions are often tedious & inflexible to work with. Due to the physics of an SLR-camera, the off-center focus points that are offered are all clustered relatively close to the center of the image. To set focus outside of this center area, the photographer is still forced to focus first, & then shift the camera to reframe, with the resulting loss of focus as a result. To overcome this problem, Hasselblad has used modern yaw rate sensor technology to measure angular velocity in an innovative way. The result is the new Absolute Position Lock (APL) processor, which forms the foundation of Hasselblad’s True Focus feature. The APL processor accurately logs camera movement during any re-composing, then uses these exact measurements to calculate the necessary focus adjustment, & issues the proper commands to the lens’s focus motor so it can compensate. The APL processor computes the advanced positional algorithms & carries out the required focus corrections at such rapid speed that no shutter lag occurs. The H5D’s firmware then further perfects the focus using the precise data retrieval system found on all H System lenses. IMPORTANT FEATURES • 50 Mpixel CMOS sensor with amazing image quality • Excellent high ISO performance (ISO 100
- 6400) • Longer shutter speeds up to 34 minutes. No extra black exposure is required. • Faster capture rate: 1.5 frames per second • Live Video with high frame rate • Live View on rear display • Built-in Wi-Fi • Much enhanced camera handling • enhanced weather sealings • True Focus auto-focus system with Absolute Position Lock & camera controls. • A range of 12 high performing lenses with built-in central shutter   The H5D-50c camera system has been especially designed to meet demands for both flexibility & ultimate image quality.  This
Includes:: • the freedom to choose between eye-level & waist-level view- finders both providing the best viewfinder image on any camera. • the choice of combining point-and–shoot & tilt/shift to solve creative commercial challenges. • the ability to combine working tethered & untethered to get the most of your camera system both on location & in the studio. • the option of processing your raw images in Hasselblad’s Phocus imaging toolbox, or working with your raw images directly in Adobe Photoshop Lightroom. • Phocus Mobile application (iPhone/iPad) for camera control & image browsing tethered or on location.  



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The Hasselblad H5D-50c – a groundbreaking medium format camera using CMOS image sensor technology – represents a huge leap forward in camera development & will allow photographers to shoot with the ultimate in image quality, regardless of lighting conditions. The extremely good high-ISO performance will lift available light photography to new heights & significantly widen the usability of the Hasselblad H System cameras. The camera is backed by a lens range of 12 extremely high performance lenses – outperforming even the iconic Carl Zeiss lenses of the classic V System. The H5D-50c has been developed with one goal: to produce the best image quality possible. The result is stunning & paired with the user-friendliness & wealth of functionality, it is probably one of the best cameras we have ever designed. Pick it up, feel the grip, look through the viewfinder & you will have a hard time putting it down. MAIN

Features: 50 Megapixel CMOS sensor with amazing image quality Excellent high ISO performance Longer shutter speeds up to 12 minutes. Faster capture rate: 1.5 frames per second Live Video with high frame rate enhanced weather sealings True Focus auto-focus system with Absolute Position Lock & camera controls. A range of 12 high performing lenses with built-in central lens shutter. The H5D-50c has been especially designed to meet the demands for both flexibility & ultimate image quality. This
Includes:: the freedom to choose between eye-level & waist-level view-finders both providing the best viewfinder image on any camera. the choice of combining point-and–shoot & tilt/shift to solve creative commercial challenges. the ability to combine working tethered & mobile to get the most of your camera system both on location & in the studio. the option of processing your raw images in Hasselblad’s Phocus imaging toolbox, or working with your raw images directly in Adobe® Photoshop® Lightroom®.


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Hasselblad H5D-50c Camera System (No Lens) Hasselblad has raised the bar yet again concerning the captureof super high-quality images. It builds on the achievements & success of multi-shot capture technology with the H5D-50 MS & the liberating characteristics of the H5D-50c – the worlds first CMOS medium format camera. The H5D-50c MS allows still- life studio photography at moiré free 50 Mpix resolution. Four shot technology exploits what the HC lenses have to offer, which is a very great deal in itself, & combines it with the latest CMOS capabilities to produce a quality that is hard to beat. From fine cars to miniature artworks & from delicate fabrics to diamonds – or quite simply where only the best reproduction is acceptable – the 50 Mpix multi-shot image offers true color & an astonishing moiré free level of detail. As if that was not enough, this camera still claims all theadvantages of the H5D line – True Focus, Ultra Focus, Digital Lens Correction plus being able to shoot regardless of lighting conditions as a result of the very high ISO settings that are capable of unforeseen high quality with remarkably little noise. These top of the range features make the H5D-50c MS such an outstanding camera choice – a studio workhorse to produce tremendous quality in a controlled environment to doubling up as a top flight, hand held single-shot camera for shots on the move. Versatility was always a Hasselblad cornerstone & remains so. This is the camera that takes care of almost any assignment to produce the kind of quality that Hasselblad is world famous for. Single-shot The key to the single-shot quality from a CMOS sensor is the use of a Bayer Mosaic filter. This is a specific filter layout that is used in conjunction with software to interpret the color data from the sensor. A single-shot system delivers one colour per pixel, & the remaining two channels must be estimated & calculated using a best guess strategy. This is done in Hasselblad cameras by using algorithms that optimize color rendition & sharpness without dis turbing the perception of the human eye by the artefacts always present in raw single shot captures. Multi-shot The advanced Hasselblad Multishot (4-shot) technology eliminates the issues that the single-shot interpolation routine can sometimes introduce, such as moiré & color rendering issues, by physically moving the sensor 1 pixel at a time, thereby capturing the red, green & blue information in each individual pixel point & then combining these captures into one. This results in a true color & moiré free capture with increased level of detail as there is no need for interpolation at all. Ultimate Still Imaging High precision piezo-electrical actuators control movements of the sensor in one pixel increments. By combining four shots, offset by a combination of one pixel increments, the colors, Red, Green & Blue of each point are obtained with a double resolution in both the X & Y directions. The result is an astonishing 50 Mpixel full color image with no artifacts, such as moiré. Outstanding image quality The use of multi-shot capture delivers true color accuracy & exact definition of detail. With still subject matter the 4-shot capture mode will deliver an image that displays a very clear boost in quality. True Focus & Absolute Position Lock True Focus helps solve one of the most lingering challenges that faces serious photographers today: true, accurate focusing through out the image field. Without multi-point auto-focus a typical auto- focus camera can only correctly measure focus on a subject that is in the center of the image. When a photographer wants to focus on a subject outside the center area, they have to lock focus on the subject & then re-compose the image. In short distances especially, this re-composing causes focus error, as the plane of focus sharpness follows the camera’s movement, perpendicular to the axis of the lens. The traditional solution for most DSLR cameras has been to equip the camera with a multi-point AF sensor. These sensors allow the photographer to fix an off-center focus point on an off-center subject, which is then focused correctly. Such multi-point AF solutions are often tedious & inflexible to work with. Due to the physics of an SLR-camera, the off-center focus points that are offered are all clustered relatively close to the center of the image. To set focus outside of this center area, the photographer is still forced to focus first, & then shift the camera to reframe, with the resulting loss of focus as a result. To overcome this problem, Hasselblad has used modern yaw rate sensor technology to measure angular velocity in an innovative way. The result is the new Absolute Position Lock (APL) processor, which forms the foundation of Hasselblad’s True Focus feature   ...

A Hasselblad camera is not a reward for having achieved a successful career. A Hasselblad camera is the tool with which you build your successful career to begin with. There is never any time like the present to start building for the future. & if you think 35mm is good enough for this stage of your career, then you’d better hope that your clients are also willing to settle for “good enough”. The best clients, however, are almost never willing to settle for “good enough”. & why should they, when there are photographers out there who can provide the best? & providing the best is what Hasselblad & the new H5D are all about. The next step in the evolution of the world renowned Hasselblad H System, the Hasselblad H5D provides a powerful addition to any photographer’s toolbox & provides you with the competitive edge you need in today’s crowded marketplace. The H5D features Hasselblad’s legendary image quality, a new stylish & more compact design, an updated lens line, new electronics, enhanced AF precision & speed, increased stability & performance, & a range of other new camera functions & enhanced features, including: New HCD 4.8/24mm lens New Macro Converter More accurate focusing with True Focus II New Immediate Focus Confirm New print ready Jpeg files New compressed multi-shot RAW files for faster & smoother workflow New Camera Configurator Larger & more ergonomic buttons Larger, easier to read display style Updated Graphics User Interface More programmable buttons New & enhanced weather sealing New & faster processors implementing Hasselblad Image Processing Architecture & more ...

A Hasselblad camera is not a reward for having achieved a successful career. A Hasselblad camera is the tool with which you build your successful career to begin with. There is never any time like the present to start building for the future. & if you think 35mm is good enough for this stage of your career, then you’d better hope that your clients are also willing to settle for “good enough”. The best clients, however, are almost never willing to settle for “good enough”. & why should they, when there are photographers out there who can provide the best? & providing the best is what Hasselblad & the new H5D are all about. The next step in the evolution of the world renowned Hasselblad H System, the Hasselblad H5D provides a powerful addition to any photographer’s toolbox & provides you with the competitive edge you need in today’s crowded marketplace. The H5D features Hasselblad’s legendary image quality, a new stylish & more compact design, an updated lens line, new electronics, enhanced AF precision & speed, increased stability & performance, & a range of other new camera functions & enhanced features, including: New HCD 4.8/24mm lens New Macro Converter More accurate focusing with True Focus II New Immediate Focus Confirm New print ready Jpeg files New compressed multi-shot RAW files for faster & smoother workflow New Camera Configurator Larger & more ergonomic buttons Larger, easier to read display style Updated Graphics User Interface More programmable buttons New & enhanced weather sealing New & faster processors implementing Hasselblad Image Processing Architecture & more ...

Hasselblad Hasselblad H6D-100c Camera system Hasselblad have today announced the NEW Hasselblad H6D camera system. The H6D-100c has an asstounding 100mp CMOS based sensor with a dynamic range of 15 stops, 4K Video, touch screen & up to 1/2000 sec flash sync.   Key

Features:   100mp 16 bit CMOS sensor 4K Video New touch screen USB (Universal Serial Bus) 3.0c Upto 12800 ISO (100MP) Shutter speed range 60 minutes to 1/2000 sec (depending on lens type used) CFast card, SD card slot 100MP CMOS Sensor Continuing the success story of the 50MP CMOS sensor they have added a 100MP option to the range, delivering unmatchable image quality & the ability to resolve the finest detail with our HC & HCD lenses, whose pedigree has long been proven through use with their 200MP Multi-shot systems. The 100MP sensor boasts an incredible 15 stops of dynamic range, allowing for maximum detail to be captured in both highlight & shadow areas. The sheer breadth of tonality that can be captured with the H6D-100c has to be seen to be believed. New Electronic Platform The already compelling case for medium format capture has just become substantially more attractive. The entire electronic platform of the H6D has been redesigned with a fast, new generation processor to handle the advanced features of the camera. This enhanced speed allows a faster shooting rate of up to 1.5 frames per second that can be sustained for longer, thanks to an increased buffer. Touchscreen The new 3” high definition rear display boasts touch capability with user customisation options including assigning favourite functions to touch buttons. The resolution has increased to 920K dots & the image display performance delivers clear, colour accurate image reviews & a pin sharp Liveview experience. UHD & HD Video Thanks to the redesign of the electronic platform, the H6D-100c is capable of capturing both HD (2K) & UHD (4K) video in Hasselblad’s proprietary RAW format which can be converted to Apple Pro Res format via Phocus 3.0. HD footage can also be captured in H.264 format which is compatible with all popular editing packages.  Coupled with the HDMI & audio facilities, the capture of high quality video output is simplicity itself. Phocus 3.0 To complement the release of the H6D camera system, Hasselblad's Image processing software has been enhanced with additional tools to allow more precise application of corrections. USB (Universal Serial Bus) 3.0 Type-C Connector We’ve opted for a USB (Universal Serial Bus) 3.0 Type-C connector to allow connection to any platform without the need for an adapter. It also delivers very fast transfer rates of more than five times that of Firewire, ensuring tethered liveview or stills capture is an experience to be enjoyed. Dual Card Slots They have added a second media card slot to the storage options & updated the card types to offer maximum flexibility. The CFast card slot offers very high speed data transfer rates & is uniquely qualified for use with the high data bandwidths required for HD & UHD video & continuous stills shooting. The industry standard SD card slot ensures very good data transfer rates & wide ranging compatibility with existing card readers. Mini HDMI & Audio I/O ports The addition of a mini HDMI port along with the associated input/output ports enables videographers to display the video feed on a larger external monitor for audio & video files. It is also a huge advantage to photographers using liveview to check composition & focus when using a technical camera. Updated H Series Lenses To take full advantage of the H6D’s new features, Hasselblad have also updated our entire range of H series lenses & incorporated a new shutter unit with an extended lifespan & an increased top shutter speed of 1/2000th second, when used with an H6D camera. & of course, having a leaf shutter means that flash sync at all speeds is still possible.  

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Hasselblad H6D-50c Camera System Hasselblad have announced the NEW Hasselblad H6D camera system, The H6D-50c has as a superb ...

This lens hood blocks out extraneous light. A hood adapter, designed to accept a 46mm lens filter. ...

Based on the ever popular Hadley Original, the Hadley Large is a scaled up version identical in everyway other than dimension. It has a fully removeable insert & features adjustable Quick Release straps into brass buckles, bellowed front pockets with press-stud fastenings & a darted main flap which covers the mouth of the bag when closed protecting it from rain & weather elements. ...

Following on from the success of the Hadley Original, we have introduced this smaller version. Just as its bigger brother it can be a well-equipped camera bag or with the photo insert removed, a business case or a posh beach bag. In use, we recommend the flap straps are adjusted to length by usning the buckle; the Quick Release System, i.e. the teardrop shaped hole which slips over the brass stud, is used for regular opening & closing. This way you will gain maximum benefit from the Q.R. System. External Dimensions: Width 290mm Depth 120mm Height 210mm Width 11 1/2" Depth 4 3/4" Height 8 1/4" Internal Dimensions: Width 260mm Depth 70mm Height 185mm Width 10 1/4" Depth 2 3/4" Height 7 1/4" ...